A short video marketing 20 points you want to know
• Institute of marketing
The latest official data released by jitter are: the daily activity exceeds 150 million, and the monthly activity exceeds 300 million. Plus fast hands, micro vision, beautiful beat, second shot and other players.
Following Ali and Baidu's new entry, the short video profession will become more intense in the second half of the year.
Two
No matter how age changes, people always consume content. From text to picture and text, from audio to short video, they are all different carriers of information.
The greatest contribution of the short video war driven by dithering is to make short video become another national content elimination after words and pictures.
The mode of fee.
Three
Short video super users spend 87 minutes a day on average and 6 times a day (according to Trustdata monitoring data). Brand
Say, we are not going to bet on how long the chattering can be, how can the micro and fast hands catch up? The important thing is that the user habits have been developed! Important
Is the user habit has been developed! The important thing is that the user habits have been developed! The important thing to say three times!
Four
Most Internet channels have two characteristics: one is communication characteristics, the other is algorithm characteristics.
The representative of the algorithm is the headline of today. The headlines emphasize recommendation algorithms, weaken communication links, and weaken writers and brands.
In all cases, all people are equal, and new accounts have time to make money. The defects are also obvious, which are unstable and unanticipated.
Silk is also concerned with characteristics and flow distribution mechanism. Sometimes there will be current limiting.
The representative of the communication characteristics is the WeChat Volkswagen. As for the operators, the advantages are predictable. After making contact, fans must be able to do so.
Time to see my content. WeChat Volkswagen is the private sector traffic of 100%. The number of fans has a ready-made share.
There is a strong motivation for content and business realisation.
Five
When it comes to short video content, you have to mention MCN. MCN (Multi-Channel Network) is the short video content provider of the channel.
To recruit and train the people to be a broker.
In the era of live broadcast, they are called "guilds". In general, the number of people signed up by a trade association ranges from dozens to thousands.
In the early days of the short video channel, the association's long antennae extended to various communication channels, becoming the most important way and means of attracting talent.
It is an urgent vanguard to snatch the man.
Six
Under the aspirations, channels and MCN organizations have distinct positions and personalities in their careers. The way to act as content distribution and supply flow,
MCN organizations provide high quality content for the way, and both sides promote their ecological prosperity by their respective advantages. But the actual situation is to face high quality people and
Good content is hard to find anxiety, and channels play different roles in MCN.
Seven
MCN and way are allies who are far away from each other. Relying on MCN to recruit incubators, especially the long tail shopping malls, but in
After the time is ripe, the path is more likely to hold high quality people in their own hands, whether they are trembling or micro looking.
Eight
Jitter has set many restrictions on MCN and the way people sign contracts, and is very concerned about the way MCN signed the way. Quakes have also been tested and carried out
The man signed an exclusive agreement and made his own MCN. In April, the trill stopped signing the exclusive agreement with the daring people, as the matter was on the jitter.
The ratio of input to output is not high: there are too many red people and can not manage the operation.
Nine
Now Shake is opening up the official certification of MCN, promising to certify that MCN has signed a tripartite agreement with the Red Man of the Head. The first batch of the list has now been confirmed by 20.
Home. There are partners in the creation laboratory, which can be contacted if required.
Ten
Even if jitter is now in the midst of short video, MCN is reluctant to bind to a single channel, but also want to seize the initiative, if jitter
Voice earnings will decline too fast, and they will rush to change channels.
Eleven
What is the right brand for MCN? When marketing planning is done, you can imagine MCN as "micro broadcasting easy" in short video category.
We have a large number of net red resources to guide you, instead of looking for net red BD one by one.
Twelve
The direct competitor of jitter is micro-blog, not the "hot porcelain" hot Tencent.
When the profit period of channel traffic is gone, content entrepreneurs will not be able to avoid moving to other channels. Shakes rise in algorithmic recommendation
The mechanism also keeps content creators unable to assemble loyal fans.
In fact, many of today's tremblers are aware of the problem of completely uncontrollable flow distribution, starting to deposit fan connections to a minimum
Beau.
Thirteen
Now the contents of the jitter are roughly divided into two categories: universal entertainment and vertical class.
Hypophysis or partial KOL content, such as cosmetics, mothers and babies, cars, etc., requires a more professional team of common sense reserves, relative to commercial transformation
Higher rate, may also be the opportunity for the enterprise.
Fourteen
Despite the introduction of algorithms, jitter is a product that requires many PGC and strong operations:
After the video is released, people will follow the example of operation and guide ordinary users. When a certain type of video is hot, the machine also works.
We will introduce more videos to this kind of video and attract ordinary users to participate.
Together, both the official and the users can challenge the topic and guide users to create on the same topic. Seaweed dance, C mile C miles,
Gesture dance, "The Legend of Zhen Huan" Hua Fei plays the fragment, "The Legend Of White Snake" White Snake transforms adult fragment. Many short videos are funny
And the way of imitation.
Fifteen
Algorithm recommendation content flow: content understanding - cold start
Following Ali and Baidu's new entry, the short video profession will become more intense in the second half of the year.
Two
No matter how age changes, people always consume content. From text to picture and text, from audio to short video, they are all different carriers of information.
The greatest contribution of the short video war driven by dithering is to make short video become another national content elimination after words and pictures.
The mode of fee.
Three
Short video super users spend 87 minutes a day on average and 6 times a day (according to Trustdata monitoring data). Brand
Say, we are not going to bet on how long the chattering can be, how can the micro and fast hands catch up? The important thing is that the user habits have been developed! Important
Is the user habit has been developed! The important thing is that the user habits have been developed! The important thing to say three times!
Four
Most Internet channels have two characteristics: one is communication characteristics, the other is algorithm characteristics.
The representative of the algorithm is the headline of today. The headlines emphasize recommendation algorithms, weaken communication links, and weaken writers and brands.
In all cases, all people are equal, and new accounts have time to make money. The defects are also obvious, which are unstable and unanticipated.
Silk is also concerned with characteristics and flow distribution mechanism. Sometimes there will be current limiting.
The representative of the communication characteristics is the WeChat Volkswagen. As for the operators, the advantages are predictable. After making contact, fans must be able to do so.
Time to see my content. WeChat Volkswagen is the private sector traffic of 100%. The number of fans has a ready-made share.
There is a strong motivation for content and business realisation.
Five
When it comes to short video content, you have to mention MCN. MCN (Multi-Channel Network) is the short video content provider of the channel.
To recruit and train the people to be a broker.
In the era of live broadcast, they are called "guilds". In general, the number of people signed up by a trade association ranges from dozens to thousands.
In the early days of the short video channel, the association's long antennae extended to various communication channels, becoming the most important way and means of attracting talent.
It is an urgent vanguard to snatch the man.
Six
Under the aspirations, channels and MCN organizations have distinct positions and personalities in their careers. The way to act as content distribution and supply flow,
MCN organizations provide high quality content for the way, and both sides promote their ecological prosperity by their respective advantages. But the actual situation is to face high quality people and
Good content is hard to find anxiety, and channels play different roles in MCN.
Seven
MCN and way are allies who are far away from each other. Relying on MCN to recruit incubators, especially the long tail shopping malls, but in
After the time is ripe, the path is more likely to hold high quality people in their own hands, whether they are trembling or micro looking.
Eight
Jitter has set many restrictions on MCN and the way people sign contracts, and is very concerned about the way MCN signed the way. Quakes have also been tested and carried out
The man signed an exclusive agreement and made his own MCN. In April, the trill stopped signing the exclusive agreement with the daring people, as the matter was on the jitter.
The ratio of input to output is not high: there are too many red people and can not manage the operation.
Nine
Now Shake is opening up the official certification of MCN, promising to certify that MCN has signed a tripartite agreement with the Red Man of the Head. The first batch of the list has now been confirmed by 20.
Home. There are partners in the creation laboratory, which can be contacted if required.
Ten
Even if jitter is now in the midst of short video, MCN is reluctant to bind to a single channel, but also want to seize the initiative, if jitter
Voice earnings will decline too fast, and they will rush to change channels.
Eleven
What is the right brand for MCN? When marketing planning is done, you can imagine MCN as "micro broadcasting easy" in short video category.
We have a large number of net red resources to guide you, instead of looking for net red BD one by one.
Twelve
The direct competitor of jitter is micro-blog, not the "hot porcelain" hot Tencent.
When the profit period of channel traffic is gone, content entrepreneurs will not be able to avoid moving to other channels. Shakes rise in algorithmic recommendation
The mechanism also keeps content creators unable to assemble loyal fans.
In fact, many of today's tremblers are aware of the problem of completely uncontrollable flow distribution, starting to deposit fan connections to a minimum
Beau.
Thirteen
Now the contents of the jitter are roughly divided into two categories: universal entertainment and vertical class.
Hypophysis or partial KOL content, such as cosmetics, mothers and babies, cars, etc., requires a more professional team of common sense reserves, relative to commercial transformation
Higher rate, may also be the opportunity for the enterprise.
Fourteen
Despite the introduction of algorithms, jitter is a product that requires many PGC and strong operations:
After the video is released, people will follow the example of operation and guide ordinary users. When a certain type of video is hot, the machine also works.
We will introduce more videos to this kind of video and attract ordinary users to participate.
Together, both the official and the users can challenge the topic and guide users to create on the same topic. Seaweed dance, C mile C miles,
Gesture dance, "The Legend of Zhen Huan" Hua Fei plays the fragment, "The Legend Of White Snake" White Snake transforms adult fragment. Many short videos are funny
And the way of imitation.
Fifteen
Algorithm recommendation content flow: content understanding - cold start
