Five skills, small and medium-sized enterprise marketing effect increases + 400%
• Institute of marketing
This article is opened in the following five parts:
First, how do enterprises break the bottleneck of resources and experience
Two, how to get 10000 Angel users
Three. How to set KPI reasonably and improve CTR
Four. How to build a high conversion site
Five, what are the ways of high transformation of education industry?
First, how can SMEs break the bottleneck of resources and experience?
Bottleneck of resources
The bottleneck of resources involves people, money, internal mobilization, and sometimes can be handled by outsourcing. For example, you need at least five people to do SEO, SEO responsible, two changes, an outside chain, a SEM division, this will have a lot of problems, if you want to let the five people play a role, basically a year 50, 600 thousand can also not be able to cover. If you look for outsourcing, you may get 100 keywords, more than 30 in one year, and about 100000 saved.
Some are free resources, we must make good use of them. There is a company that does the innovation business of the old house. The team did not spend a penny for promotion before achieving the 10 million plan. They started with two senior revisions at Media University, which were published to guide fans to the public name. When the number of fans broke 20,000, they started working with the same number of fans, and now they're breaking 300,000. They are able to do their jobs with limited resources and limited money.
Then, company resources replacement tips:
First, find out which numbers the policy users may look at. Every profession is the most important thing to avoid is the boss himself YY, feel that the guidelines of users where, rather than to ask users, insiders are far away from users.
Second, find two changes to do the content well, use knowledge to mobilize. Now that Volkswagen's profitability period is over, it is only when you know what you are trying to do with pure originality, and you direct your fans to the public name, that your quantity may gradually increase. It's important to start with knowledge, assuming you've done it thoroughly through Weixin, which is tragic, because the profit period for Weixin is fundamentally over. There was a case in which one thousand or two thousand fans were known to WeChat.
There are two points we should pay attention to when we do the content: first, we must pay attention when choosing a career topic. Never choose a narrow topic, especially a narrow topic with low attention. The second is to determine when the fans who know best visit the most, and there is a problem in the flow of information that knows when to send content for users to see.
The bottleneck of marketing experience of small and medium sized enterprises
Many people say, "my product is like that. Do you know how to sell it?" This situation is due to the bottleneck of experience. I advocate a consultant. Many people have worked in two or three careers at the end of their lives, but advisers may do four or five projects a year. Their career experiences can be reused. They meet more craters than others. It is important to avoid many problems early.
For example, in the past 14 years, the advertising of information flow has just started, assuming that there is no useful witness to find the way, so it is impossible to do other ways. Many companies are facing two holes. Why do they buy this item and why second choose your home. The first pit in many companies is unsolved and the core needs of customers are not clearly articulated, and streaming advertising often dies in such pits.
Two, how to obtain 10000 day transportation users
The first is to start with acquaintances and people.
An acquaintance has the advantage of pointing out what your user needs are and telling you what you really feel when you face your product. Acquaintances may include friends, partners, relatives.
The man must be the KOL in the small category. For the simplest example, suppose I am a KOL, my running speed can reach 13 kilometers an hour. Many people will ask me, "you run so fast, where do you buy your running shoes? I will inform him of the way to buy, and analyze what he should pay attention to when choosing a pair of running shoes. Got Talent is definitely KOL in this respect, you have to deal with him is equivalent to at least 10 people around, so that the spread of faster.
The two is to understand the feelings of the users. Research has become particularly important, and no investigation may enter the pit of user scenario errors. The common practice is to see more customers' chat records and do more questionnaires.
Take Weiqi for example, a product teaches children to go, but some clients come to ask if they are teaching adults to go. The children's go training organization is clearly written on the product page. Why do users ask such questions? If you have been a parent, you know that your child learned something and came back to find you. As a chess game, you may want to learn by yourself and teach children later. After the inquiry, we found that the display of the scene was wrong. Some parents'children are disgusted by teachers because they can't sit on campus, so teachers advocate that children learn Weiqi, because learning Weiqi can improve their attention.
Three, the user portrait is a false proposition, and we must explore the real needs behind it. User portraits are not so much painted, but actually do some action of their own things, user portraits can be said to be determined by the way. Suppose that the flow of information advertising, will involve the user portrait, but the search path attributed to the user's active behavior, the user portrait is different.
We need to know the real customer needs through data and eliminate the pseudo demand. The portrait is oriented by keyword matching, and the backstage of some things can help you to provide users with directions. First and foremost, there's something under the Baidu index called a "demand map" that notifies you of monthly changes in demand for the job. The second is Taobao's business consultant data.
First, how do enterprises break the bottleneck of resources and experience
Two, how to get 10000 Angel users
Three. How to set KPI reasonably and improve CTR
Four. How to build a high conversion site
Five, what are the ways of high transformation of education industry?
First, how can SMEs break the bottleneck of resources and experience?
Bottleneck of resources
The bottleneck of resources involves people, money, internal mobilization, and sometimes can be handled by outsourcing. For example, you need at least five people to do SEO, SEO responsible, two changes, an outside chain, a SEM division, this will have a lot of problems, if you want to let the five people play a role, basically a year 50, 600 thousand can also not be able to cover. If you look for outsourcing, you may get 100 keywords, more than 30 in one year, and about 100000 saved.
Some are free resources, we must make good use of them. There is a company that does the innovation business of the old house. The team did not spend a penny for promotion before achieving the 10 million plan. They started with two senior revisions at Media University, which were published to guide fans to the public name. When the number of fans broke 20,000, they started working with the same number of fans, and now they're breaking 300,000. They are able to do their jobs with limited resources and limited money.
Then, company resources replacement tips:
First, find out which numbers the policy users may look at. Every profession is the most important thing to avoid is the boss himself YY, feel that the guidelines of users where, rather than to ask users, insiders are far away from users.
Second, find two changes to do the content well, use knowledge to mobilize. Now that Volkswagen's profitability period is over, it is only when you know what you are trying to do with pure originality, and you direct your fans to the public name, that your quantity may gradually increase. It's important to start with knowledge, assuming you've done it thoroughly through Weixin, which is tragic, because the profit period for Weixin is fundamentally over. There was a case in which one thousand or two thousand fans were known to WeChat.
There are two points we should pay attention to when we do the content: first, we must pay attention when choosing a career topic. Never choose a narrow topic, especially a narrow topic with low attention. The second is to determine when the fans who know best visit the most, and there is a problem in the flow of information that knows when to send content for users to see.
The bottleneck of marketing experience of small and medium sized enterprises
Many people say, "my product is like that. Do you know how to sell it?" This situation is due to the bottleneck of experience. I advocate a consultant. Many people have worked in two or three careers at the end of their lives, but advisers may do four or five projects a year. Their career experiences can be reused. They meet more craters than others. It is important to avoid many problems early.
For example, in the past 14 years, the advertising of information flow has just started, assuming that there is no useful witness to find the way, so it is impossible to do other ways. Many companies are facing two holes. Why do they buy this item and why second choose your home. The first pit in many companies is unsolved and the core needs of customers are not clearly articulated, and streaming advertising often dies in such pits.
Two, how to obtain 10000 day transportation users
The first is to start with acquaintances and people.
An acquaintance has the advantage of pointing out what your user needs are and telling you what you really feel when you face your product. Acquaintances may include friends, partners, relatives.
The man must be the KOL in the small category. For the simplest example, suppose I am a KOL, my running speed can reach 13 kilometers an hour. Many people will ask me, "you run so fast, where do you buy your running shoes? I will inform him of the way to buy, and analyze what he should pay attention to when choosing a pair of running shoes. Got Talent is definitely KOL in this respect, you have to deal with him is equivalent to at least 10 people around, so that the spread of faster.
The two is to understand the feelings of the users. Research has become particularly important, and no investigation may enter the pit of user scenario errors. The common practice is to see more customers' chat records and do more questionnaires.
Take Weiqi for example, a product teaches children to go, but some clients come to ask if they are teaching adults to go. The children's go training organization is clearly written on the product page. Why do users ask such questions? If you have been a parent, you know that your child learned something and came back to find you. As a chess game, you may want to learn by yourself and teach children later. After the inquiry, we found that the display of the scene was wrong. Some parents'children are disgusted by teachers because they can't sit on campus, so teachers advocate that children learn Weiqi, because learning Weiqi can improve their attention.
Three, the user portrait is a false proposition, and we must explore the real needs behind it. User portraits are not so much painted, but actually do some action of their own things, user portraits can be said to be determined by the way. Suppose that the flow of information advertising, will involve the user portrait, but the search path attributed to the user's active behavior, the user portrait is different.
We need to know the real customer needs through data and eliminate the pseudo demand. The portrait is oriented by keyword matching, and the backstage of some things can help you to provide users with directions. First and foremost, there's something under the Baidu index called a "demand map" that notifies you of monthly changes in demand for the job. The second is Taobao's business consultant data.
