• Institute of marketing
The advertising forms promoted by Google overseas mainly include the following:
1. Search Ads: Merchants place ads on the Google search engine. When users search for related keywords, the ads will be displayed above or below the search results page. Search ads include elements such as titles, descriptions, and links. Merchants can target target customer groups by setting accurate keywords and matching methods.
2. Display Ads: Merchants place ads on the Google Display Network. When users browse web pages or videos, the ads will be displayed above or below the page. Display ads include elements such as pictures, titles, and links. Merchants can target target customer groups by setting accurate keywords and interest targeting.
3. Video Ads: Merchants place advertisements on video platforms such as YouTube. When users watch a video, the advertisement will be displayed before the video starts or during the video playback. Video ads include elements such as pictures, titles, videos, and links. Merchants can lock in target customer groups by setting accurate keywords and interest targeting.
4. Application Ads: Merchants place advertisements on app stores such as Google Play. When users search for or install software, the ads will be displayed on the app store page. App ads include elements such as app icons, names, descriptions, and links. Merchants can target target customer groups by setting accurate keywords and matching methods.
5. Discovery Ads: Merchants place ads on Google Discover. Google Discover is a personalized information flow product launched by Google for mobile devices, which can display merchants' ads to users using Android devices. Discovery ads include elements such as images, titles, and links. Merchants can target target customer groups by setting accurate keywords and interest targeting.
The above are common advertising forms for Google’s overseas promotion. Merchants can choose appropriate advertising forms according to their products, target markets and target customers. At the same time, merchants also need to pay attention to the quality and relevance of ads to increase ad click-through rates and conversion rates.
1. Search Ads: Merchants place ads on the Google search engine. When users search for related keywords, the ads will be displayed above or below the search results page. Search ads include elements such as titles, descriptions, and links. Merchants can target target customer groups by setting accurate keywords and matching methods.
2. Display Ads: Merchants place ads on the Google Display Network. When users browse web pages or videos, the ads will be displayed above or below the page. Display ads include elements such as pictures, titles, and links. Merchants can target target customer groups by setting accurate keywords and interest targeting.
3. Video Ads: Merchants place advertisements on video platforms such as YouTube. When users watch a video, the advertisement will be displayed before the video starts or during the video playback. Video ads include elements such as pictures, titles, videos, and links. Merchants can lock in target customer groups by setting accurate keywords and interest targeting.
4. Application Ads: Merchants place advertisements on app stores such as Google Play. When users search for or install software, the ads will be displayed on the app store page. App ads include elements such as app icons, names, descriptions, and links. Merchants can target target customer groups by setting accurate keywords and matching methods.
5. Discovery Ads: Merchants place ads on Google Discover. Google Discover is a personalized information flow product launched by Google for mobile devices, which can display merchants' ads to users using Android devices. Discovery ads include elements such as images, titles, and links. Merchants can target target customer groups by setting accurate keywords and interest targeting.
The above are common advertising forms for Google’s overseas promotion. Merchants can choose appropriate advertising forms according to their products, target markets and target customers. At the same time, merchants also need to pay attention to the quality and relevance of ads to increase ad click-through rates and conversion rates.
